Daniel Cross

For more than ten years, Daniel Cross has shaped the UK marketing strategy for some of the cleaning industry’s most respected brands, including Vaclensa, IPC and Tennant Company. 

In addition to his professional achievements, he is a long-standing committee member of the CSSA and a key driver behind The Clean Start Initiative, which champions new talent and raises the profile of the cleaning sector. 

His contributions have earned him recognition at the Manchester Young Talent Awards, where he was a finalist for his marketing work, and most recently at the European Cleaning Journal Awards, where The Clean Start Initiative was shortlisted under the category of ‘Best Initiative Raising the Profile of the Cleaning Sector’.