How a good marketing strategy can help grow your business.
Thursday 15th October 12:15 - 13:00
Neil Nixon quizzes Suzanne Howe about different marketing techniques that can be employed to have a positive impact on winning and retaining customers. Topics to be discussed include: marketing to establish your brand; understanding your customer and how to reach them; retaining customers through engagement; the power of social media, including detail on the how, when and why of each social media platform; the power of photographs; reinforcing your brand through good CSR; and using a successful mix of marketing techniques and platforms.
Speaker: Suzanne Howe, Director at Suzanne Howe Communications
Suzanne Howe set up SHC 22 years ago as a specialist B2B PR and marketing agency. Suzanne works across a number of clients including Kimberly-Clark Professional and the Golden Service Awards as well RPC bpi recycled products and Cleanology, providing PR campaigns, event management and social media consultancy.
Speaker: Neil Nixon, Editor at Cleaning & Maintenance Magazine
Neil Nixon is a professional writer, editor and event organiser. He has worked for trade, local and national media, and has been responsible for numerous events across the globe. He has been involved with the cleaning sector for over 20 years, and today splits his time between C&M, the Cleaning Show and an events business he co-owns, organising conferences and exhibitions in the broadcast technology space.