The Cleaning Show

From Niche to Norm – the case for sustainable cleaning.

Thursday 26th March 10:30 - 11:00

The cleaning industry has forever been allied to chemistry and the application of such to deliver clean and hygienic surfaces, often at the cost of introducing toxic materials into the environment and putting operators at risk of short- and long-term health risks. InnuScience believes there is an alternative. ‘Niche to norm’ is a review of how InnuScience’s unique biotech offers a long term solution to sustainable cleaning and looks at why sustainable cleaning doesn't necessarily result in a downgrade in cleaning performance.

Speaker: Paul Twiss, Marketing Director at InnuScience

From Niche to Norm – the case for sustainable cleaning.

Paul Twiss has spent the last 30 years in and around the cleaning products industry having worked for SC Johnson, JohnsonDiversey and Diversey across sales and marketing roles in EMEA and latterly globally. At Seko, a global developer of dispensing and dilution systems, he led the company’s brand image and message refresh and helped position it as the leader in its field. Now at InnuScience, Paul is helping the company to bring a truly natural and sustainable solution to the cleaning industry.

View the conference programme here