Buyer Beware - How to Avoid Getting Caught Out by Exaggerated or False Marketing and Product Claims

Wednesday 13th March 12:30 - 13:00

Cleaning Manchester

Industry Discussion

Buyers and end users who want to avoid being caught out by exaggerated, vague and false marketing and product claims will find this panel discussion, hosted by the Cleaning & Hygiene Suppliers Association (CHSA), invaluable. During the pandemic, when demand was high and urgent, many opportunists made all sorts of product claims they could not substantiate. Uncertainty across the globe putting pressure on our international supply chains is exacerbating this problem. Typical claims include long-term residual effects of cleaning chemicals, undefined claims of biodegradability, sacks being 100% recycled plastic, and chemical-free products. For this panel, manufacturing and distributor members of the CHSA will come together to share their insight and advise buyers on how to navigate the complexities and make sure they get what they pay for.


Lorcan Mekitarian

Chair (CHSA) and Sales Director (Berry Bpi)

CHSA and Berry Bpi

Lorcan Mekitarian, Sales Director Berry Bpi and Chair of CHSA.

Lorcan has spent the last 30 years supplying the waste management and cleaning and hygiene sector with waste sacks. Berry Bpi was a founding member of the CHSA Plastic Sack Scheme. He was instrumental in expanding the scheme to now include office bin liners and OTH sacks. He became a CHSA Council member in 2015 and Chair in 2019.

Jo Gilliard



Joanne has over 40 years’ experience working within the cleaning and hygiene industry, having headed up Jangro for over 20 years and ensuring that the group provides an innovative and unrivalled offering and service. Highly regarded in the industry, Jo sits on several industry boards and is proud to be a Court Assistant of the Worshipful Company of Environmental Cleaners.

Martyn Higgins

Imperial Polythene

Nicky Biggart

UK & European Sales Manager

Evans Vanodine

Nicky Biggart, UK & European Sales Manager at Evans Vanodine.

Nicky’s career began at Swallow Hotels, on the company’s graduate programme. She moved to John Deas & Company, the independent distributor that served the hospitality sector, before joining Peter Grant Papers, now Northwood Hygiene Products. Today she is UK & European Sales Manager for the Professional Hygiene division at chemicals manufacturer, Evans Vanodine.

Stephen Harrison

Harrison Wipes

Harrison Wipes is a 135-year old, 4th generation family business. Based in Essex, the company is a nonwoven wiping cloth business supplying wipes into FM, HORECA and janitorial markets. Stephen is a former Chairman of the CHSA and now an honorary Vice President. He has worked consistently to continue the development of the CHSA’s Accreditation Schemes, supporting their influential place in the market.


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