The Cleaning Show

Who Attends

The Cleaning Show 2017 saw over 5,500 professional trade attendees including the great and the good from the cleaning and hygiene sector over three days ExCeL London, 14-16 March. Approximately 10% of the visitors travelled to London from overseas to network and place orders with the UK companies exhibiting.


A large number of borough councils, district councils and city councils including Birmingham and a lot of large London boroughs.

Also representatives from the Scottish Parliament, American Embassy, Ministry of Defence, HM Prisons and housing associations such as Catalyst Housing.


Over 20 universities as far afield as Exeter and Liverpool John Moores

A large number of schools and colleges from all over the country


A large number of hospitals and NHS Trusts such as John Ratcliffe, Christchurch Hospital, Cambridge Uni Hospital, Mid Essex Hospital, Bupa and NHS Logistics


A large number of rail companies including Southern Rail, First Great Western, Great Eastern, Thameslink Railway, East Southern and London Underground

Also representatives from Heathrow Airport including the Head of Facilities Management at Terminal 5 and EasyJet


A number of supermarkets including Sainsburys, Tescos, Waitrose, Co-operative Group, Iceland Foods plc, Wilko Retail Group, Homebase, Trafford Centre and Harrods

Other vertical markets

Apple, Eden Project, Vue Cinemas, DoubleTree Hilton Group, Canary Wharf, Center Parcs, Channel 4, Chelsea Football Club, Bloomberg, Natwest, Santander, Lloyds Bank plc, Bank of England, Premier Inn Hotels and Regus.

Testimonials from The Cleaning Show 2017

"It was a brilliant three days - there was a great buzz in the hall and it really did go beyond our expectations. I thought the exhibitors made a huge effort - the product demonstrations were superb, and their stands looked really bright and innovative. There were also a lot of good quality enquiries as well as direct sales made on the stands, which is something we were eager to achieve at this show. I'd like to thank everyone involved - it was a truly outstanding event, and a clear demonstration that the cleaning industry is in rude health."

“The Cleaning Show 2017 in London surpassed our expectations for both the quality and quantity of visitors to our stand. It was also interesting to see a good level of international visitors looking for opportunities with UK businesses.”

James Tobias, Sales Director, Clover Chemicals Ltd.

“The Cleaning Show 2017 was Jangro’s busiest show ever, with such interest in our new Cleaning and Hygiene Supplies 2017/18 catalogue that we had to ship in extras. We are exploring a record number of leads from the exhibition, and all in all we were delighted with this fantastic networking and business opportunity. The Jangro stand was impossible to miss for visitors too, not least because it was dominated by a vintage double decker London bus! The bus proved hugely popular with both customers and exhibitors, boasting a full barista service on the inside as well as meeting space and a VIP area.”

Joanne Gilliard, Operations Manager, Jangro.

“It was a great show, the interest on our stand included both UK and overseas visitors and we've made some very useful contacts. The actual enquiries were up on 2015 and we received a good number of solid leads over the three days. Based on the feedback so far, we've established both end users and potential dealers. This was the result of quality sales leads on our stand plus networking opportunities within the event.”

Peter Morley, Director, Morclean Ltd.

A large number of distributors and janitorial suppliers will also attend to do business.

If you have a specific sector you want to reach then we are happy to work with you to invite your guests as part of the VIP campaign at the event, with direct mail, email and telesales campaigns all available to bring your most important clients and prospects to meet you at the show.

Contact the team now to find out more:

Vanessa Van Santen-Smith,
Sales Director
Tel: +44 (0)1737 855 041

Michelle Andrews,
Business Development Manager
Tel: +44 (0)1737 855 086

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